Principles of Marketing Kotler & Armstrong 14th Edition
Principles of Marketing 14th Edition in pdf
Author: PHILIP Kotler Northwestern University
GARY Armstrong
University of North Carolina
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fourteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
Number of chapers: 20
File size: 32.97 MbClick on below free download link to download the file.
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